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ELÉANA

About

From disappointment to a gentler ritual.

ELÉANA began with a real experience, and a decision to stop looking for beauty outside of oneself.

the ELÉANA founder seated in natural light, chin resting on her hands

01 · The experience

ELÉANA began with the founder's own experience. After a procedure that did not go as she had hoped, an injectable changed the shape of her face in a way she was unhappy with. Skin and contour no longer looked even. She did not feel like herself, and eventually had it dissolved.

After that, she began to question a kind of beauty that leans so heavily on being corrected from the outside.

the founder studying the contour of her own face in a mirror

02 · The question

That disappointment became the beginning of a serious study. She started looking for a gentler way to care for the face — one that understood the body better, and that could be sustained in everyday life.

the founder practising with a stainless steel Gua Sha along her cheekbone

03 · The discovery

She found Face Yoga in Japan: a practice of exercising the facial muscles to help the face feel more supported, to ease the sense of fatigue, and to reconnect us with our own face again.

Alongside it she studied Gua Sha, to help stimulate lymphatic flow, reduce the swelling that comes with tiredness, and comfort the face through rhythmic touch.

a calm, composed portrait of the ELÉANA founder

04 · ELÉANA

From a personal ritual came products, Face Yoga classes and a spa. ELÉANA was made as a space for women who want to care for their skin deeply, without hurry, and without forcing their own nature.

ELÉANA does not believe beauty is turning your face into someone else's. It is gradually bringing your face back to balance, to strength, and to a confidence that is your own.

Discover our philosophy